We design brand strategy to amplify marginalized voices and speak to the heart of communities.
SERVICES
WHAT WE DO
Research and Insight
We help teams find
new insights and perspectives
on their challenges
Strategy and Planning
We audit and build strategies
for teams looking to boost
new customer acquisition
Core Message Crafting
We craft core messaging
by identifying your authentic
throughline to your customer
Experience and Product
We design products
and experiences that excite
customers and tell impactful stories
Our Latest
New Balance BHM Dream Day
Project Author: Jazerai Allen-Lord & Dawn Martin
Partners: Boys & Girls Club, Santa Monica
Challenge:
In 2020, New Balance launched their inaugural Black History Month Collection, designed by a cross-sectional African-American Product Team and NBA All-Star, Kawhi Leonard. To launch the “Inspire the Dream” Campaign, they enlisted TTS to strategize & produce an event, with the goal of celebrating Kawhi Leonard’s product, career and the community he came from.
Approach:
The body of the BHM Collection was inspired by Leonard’s LA County High School, so it was important for our team to bring the event home. TTS partnered with the Boys & Girls Club of Mar Vista Gardens, an underserved community in Los Angeles with over 300 youth members. The afterschool event was named Dream Day, focused on continuing the mission of the African American Product Team, to provide representation and education for young POC, inspiring them to create & live their own dreams.
Result:
Over 230 youth members participated in Dream Day, which kicked off with an interactive banner moment, encouraging kids to name & claim their dream. From there, they received a limited edition gift pack from New Balance, before heading out to After’s Ice Cream Bar. We color-matched three custom flavors to the “Inspire the Dream” Collection, serving New Balance branded Milky Buns to the crowd. A frenzy of inflatable sports activities covered the field, accompanied by the sounds of LA’s own 92.3 dj, DJHed.
We closed the evening with an intimate Q&A with Kawhi Leonard, who was on-site to engage and answer questions from the youth members of the BGC.
Our clients want experiences that feel authentic and surprising. You can’t get new with cookie-cutter. And you can’t get authentic with the wrong team.