How do we build great teams that raise the voice of marginalized creators?
Answering that question is the foundation our company was built on. Our mission is to help businesses uncover what’s true about them and what’s true about their audience so they can find the perfect fit and connect the dots for growth.
Our Commitment
It's our commitment to tell true stories that are inclusive, data-driven and fit for the audience. We do this through an audit process we call “Check the Fit;” working in partnership with organizations to find points of leverage that align them with their consumer base. In the end, we believe that is a service to the brands and the industry as a whole.
Our Philosophy
1. In order to find the answers, you need to ask the right questions.
A lot of brands ask where their consumers are, but they never ask where they are as a brand first. Before we prescribe any recommendations we do a full assessment of where your company is in terms of diversity, audience sentiment, and also what your own employees are saying about your brand and practices.
2. We’re here to support the underdogs.
Not only is our focus on giving voice to marginalized creators or color, but also brands looking to challenge the status quo. Our partners want to do good beyond just money, but also through their platform and business strategy.
3. If it’s uncomfortable, it’s an opportunity for growth.
We don’t believe in telling our clients just what they want to hear. We believe in protecting our clients through genuine and impartial honesty based on fact-based evidence.
4. The magic is in finding the right fit.
How you connect the work is what makes something great. We show our partners the process of making the right connections and building the right teams, internally and externally, in order to form true partnerships that will last beyond specific campaigns or projects.