Kickin’ Facts | How much responsibility do white influencers who eat off of Black culture have when it comes to speaking out about justice?

The term “influencer” is just as it’s stated; someone commissioned by a brand to influence us to do a particular behavior, for example, buying. In the sneaker world, today’s influencers are born through brand endorsements, design partnerships, store ownership, and contributing to the culture through multiple forms of media such as YouTube, targeted news outlets, and social media. The brand amplification of influencer voices is what grew their tremendous visibility. However, it’s the dollars of sneaker culture that sustains their livelihood. Bottom line: They need us more than we need them.

Read the rest of the column on REVOLT.