Kickin’ Facts | The sad truth on why it’s easier than ever to buy your way into sneaker culture and become a “sneakerhead”

Sneaker culture started on the block, with its lineage riddled with distinct signifiers and rites of passage. The nuances and motivations that once characterized us as “members of sneaker culture” were driven by the people of the culture, and crafted through markers and defining moments of our lived-experience. Once upon a time, it meant something to be a “sneakerhead.” It was a passion point, a term of endearment, a sense of understanding, and belonging. But, with technology, open access, and a surging aftermarket, it has never been easier to buy your way into a culture.

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